P U B L I C R E L A T I O N S

Share your story with intention.

Work With Me

Building Trust Through Communication

  • Jennifer Thompson networking with a lady at an event

    01. Discovery & Alignment

    I begin by learning your goals, values, audience, and current communications landscape to ensure alignment from the start.

  • Jennifer Thompson in front of the Alaska Association of Realtors sign

    02. Strategic Messaging

    Together, we develop clear, authentic messaging that reflects who you are and how you want to be perceived across all channels.

  • Jennifer Thompson posing with other members of the Shining A Light outreach team

    03. Outreach & Execution

    From media relations to announcements, you and I will thoughtfully execute strategies that amplify your voice.

  • Jennifer Thompson and a blonde lady to her left

    04. Ongoing Support & Refinement

    Results are continuously monitored and adjust as needed, providing guidance as your story evolves.

O P T I O N S

Media
Relations

Building and maintaining relationships with journalists, editors, and media outlets to secure thoughtful, relevant coverage. This includes pitching stories, drafting press releases, and preparing leadership for interviews.

Strategic Messaging

Clarifying what you say, how you say it, and why it matters. This foundational work ensures your messaging is authentic and aligned across all platforms.

Internal & Leadership Communications

Helping leaders communicate clearly and confidently with teams, boards, and stakeholders. Strong internal communication builds alignment, morale, and shared purpose.

Community Focused Communications

Supporting how your organization shows up locally through announcements, partnerships, and community engagement efforts. This form of PR strengthens trust and reinforces your commitment to the people you serve.

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Crisis & Issues Management

Preparing for and navigating sensitive moments with care and clarity. This includes proactive planning, messaging support, and guidance during times when trust matters most.

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Jennifer is a seasoned public speaker and can help defuse controversial topics politely, ensuring all parties are heard and respected.

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Anna Atchison, Director of External Affairs, Kinross

F A Q

Some things you might be wondering…

  • If you’re unsure whether you need strategic planning, public relations, community relations, or executive leadership training, I can help guide you. Through a discovery conversation, we’ll identify the area that will have the greatest impact on your current life and business goals.

  • Yes, I offer both one-time strategic planning and marketing projects, as well as ongoing consulting support for public relations, community engagement, and leadership development.

  • You can expect a collaborative, thoughtful process focused on your goals. My approach combines strategic planning, clear communication, and actionable steps to help your business grow with confidence and clarity.

  • Yes. While I’m based in Fairbanks, Alaska, I provide virtual or in—person consulting services for clients across different locations, making it easy to access strategic planning and public relations support wherever you are.

  • Absolutely. I specialize in public relations and community relations strategy, helping businesses build trust, strengthen relationships, and communicate effectively with their audiences.

  • A public relations agency helps businesses build and maintain a positive public image through media relations, press releases, crisis communication, brand messaging, social media strategy, and community engagement. PR services help organizations increase visibility, strengthen credibility, and connect with their target audience across digital and traditional media channels.

  • Public relations help businesses grow by increasing brand awareness, improving reputation, generating media coverage, and building trust with customers. A strategic PR campaign can support marketing efforts, drive website traffic, attract new customers, and position you company as an industry leader.

  • Public relations services can benefit a wide range of industries, including healthcare, finance, technology, education, nonprofits, retail, hospitality, and professional services. Any organizations looking to improve public perception, manage communications, or increase visibility can benefit from a customized PR strategy.